The Latest Activewear News
Have you heard the news? A new brand is shaking up the activewear space. We’re here to break it all down, share our opinions, and find out what you think!
NikeSKIMS
That’s right, Kim K teamed up with Nike not for a collab, but for an entirely new brand! A brand that claims to be body obsessed, focused only on women, designed to sculpt, and engineered to perform. The first pieces are scheduled to launch Spring 2025.
If I were to guess, I think NikeSKIMS will be full of neutral tones, feminine silhouettes, and body sculpting performance wear like leggings, biker shorts, zip-ups, and more.
With brands like Lululemon and Alo dominating the female activewear space, Nike has had a hard time keeping up. Is this the collaboration needed to bring Nike back to the forefront of the women’s activewear game?
Regardless of your opinion of Kim K, we love to see women making moves in male-dominated fields — AKA: activewear! Only critique at the moment… We couldn’t have thought of a better name?